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The engagement with their audience will be significantly better. #Tip 4: Choose influencers whose personality and values align with your brand is absolutely crucial. This is a huge cost saver and proven method to amplify campaign results. #Tip 3: Use analytics to hone in on the best content and then repurpose this across your other digital channels. Leverage the results of your initial test to scale your budget to get better results. #Tip 2: Use influencers as a channel to test and learn your audience, messages and frequencies.
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#Tip 1: If you are just starting out then work with influencers who will offer guaranteed engagement and clicks instead of those who offer a guaranteed number of posts. Summary of Influencer Marketing PlatformsĪ few tips when planning your influencer marketing campaign.Influencer Marketing Platforms – Buzzsumo Influencer Marketing Platforms – Ninja Outreach Influencer Marketing Platforms – Pitchbox Influencer marketing platforms – Buzzstream Influencer Marketing Platforms For Brands and Agencies.Types of Influencer Marketing Platforms.The Guide To Influencer Marketing Platforms.A few tips when planning your influencer marketing campaign.Additionally, brands are realising other benefits, such as more targeted, efficient and relevant content generation. Despite criticisms, influencer marketing budgets are growing, the ROI on spend is healthy. In my other post – influencer marketing statistics – I pointed out some of the key trends in influencer marketing. However, with the right influencer marketing tools, you can develop efficient workflows that save you time.Ī further reason to use the right tools is to align your goals and metrics with the right influencer marketing platform. These influencer marketing platforms are the backbone of any brand that is planning to develop an effective influencer marketing campaign.įinding influencers, communicating with them and building relationships takes time. Some are suited to brands while others are more suited to bloggers and small businesses.Īs a trend, influencer marketing is becoming an established practice for most brands as they seek to harness the power of influencer and their ability to attract a sizeable number of followers. These influencer marketing platforms offer a wide range of capabilities and features.